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John Lewis Christmas Advert 2022 – Foster Carer Dedication

The much-anticipated Christmas advert from John Lewis arrived on 10th November 2022. As can be seen below the advert draws attention to the role of foster carers and the number of children currently looked after in the UK.

The advert does a great job of highlighting the commitment and dedication of foster carers.

Showing how the carers prepare for the arrival of a young person into their care, with the male carer learning how to skateboard so he has an initial connection with the young person.

This simple sequence of actions by the male carer really helps demonstrate how foster carers focus on the needs of the children and young people and adapt their own lives to meet those needs.

The process of learning to skateboard, with the dedication required, also acts as a great illustration of the perseverance needed by foster carers to work with children and young people who often have very complex past experiences.

The fact the advert is only a couple of minutes long means it does not have the ability to delve into the intricacies and complexities of either being or becoming a foster carer.

However, it brilliantly draws attention to the crucial role foster carers play in caring for vulnerable children and young people.

If you think you have the space, both physically and emotionally, to look after a vulnerable child or young person we would really like to hear from you.

We can give you all the information you need on the role of foster carers and how we can support you in beginning your fostering journey.

For further information on how we could help you start your fostering journey, please contact us today: 01753 550031 or fill in the contact form.

AuthorFitzgerald Fostering

DateNovember 22, 2022

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